User Data Deletion Policy
This Data Deletion Policy (“Policy”) outlines the procedures by which a user (referred to as “Data Principal”) can request the deletion of their personal data held by RivetStyle the “Sole Proprietorship” and the operational steps we take to fulfil such requests, in compliance with the Digital Personal Data Protection Act, 2023 (DPDP Act) and other applicable Indian laws.
- Your Right to Request Deletion
Under this Policy, any user of rivetstyle.com has the right to request the deletion of their personal information and/or the closure of their user account, provided that the data is not required for a lawful purpose (e.g., legal compliance or contract fulfilment).
1.1 Basis for Deletion Request
You may request the deletion of your data when:
- You withdraw your consent for us to process your personal data.
- The purpose for which the data was collected is no longer being served (e.g., you have finished shopping and closed your account).
- The data is no longer necessary for the execution of the services you requested.
- Procedure for Requesting Data Deletion
2.1 How to Submit a Request
To initiate a deletion request, the user must contact our designated Grievance Officer:
- Email Request (Preferred): Send an email to the designated Grievance Officer email address: [Your Dedicated Business Email Address – e.g., support@rivetstyle.com]
- Subject Line: Clearly state the subject line: “DATA DELETION REQUEST – [Your Name]”
- Required Information: The request must include your full name, the email address linked to your RivetStyle account, and your current phone number for verification purposes.
2.2 Verification Process
To protect your data from unauthorized deletion, we will perform a mandatory verification step.
- Upon receiving the request, we will send a confirmation email or SMS to the registered contact details, requiring a reply to authenticate the Data Principal’s identity.
- The deletion process will only commence once the identity is successfully verified.
- Our Deletion Process and Timeline
3.1 Deletion Timeline
Once a verified request is received, RivetStyle commits to:
- Acknowledgement: Acknowledge receipt of the deletion request within 7 business days.
- Deletion Completion: Complete the deletion of all eligible personal data from our active systems within 30 days of successful verification.
3.2 What Data is Deleted?
The following data will be permanently deleted from our primary databases:
- Account details (username, password hash).
- Marketing preferences and subscription status.
- Saved addresses and personal profile information.
- Order history that is not required for legal retention (see Section 4).
3.3 What Data May Be Retained (Exclusions)?
We are legally obligated under Indian law (e.g., Income Tax Act, GST laws, Consumer Protection Act) to retain certain data for specific periods, even after a deletion request. This data is archived and protected, and is not used for any active purpose (like marketing or analysis).
Category of Data Retained | Purpose for Retention | Minimum Legal Period (Approx.) |
Transaction Records | Tax compliance (GST, Income Tax) and accounting proof. | 7 to 8 years |
Invoices & Billing Details | Proof of sale and legal compliance. | 7 years |
Customer Support Logs | Resolution of potential post-deletion disputes. | Up to 1 year post-closure |
4. Consequences of Data Deletion
By requesting and confirming the deletion of your data, you acknowledge and agree to the following consequences:
Account Closure: Your rivetstyle.com account will be permanently closed and cannot be recovered.
Loss of Access: You will lose access to your order history, saved wish lists, loyalty points, and any other account-specific features.
Service Impact: We will no longer be able to provide you with customer support related to historical transactions or manage any pending returns/exchanges associated with the deleted account.
5. Contact for Grievance Redressal
If you have any questions about this Deletion Policy or wish to exercise your Right to Erasure, please contact our Grievance Officer
Email: [ support@rivetstyle.com]